Hello Future
Farah Al Qasimi's practice brings to our attention a multilayered and up-to-the-minute conversation around everyday-life in the Persian Gulf. Her piercing ideas are delivered through witty understated narratives that tease out complicated questions around identity, truth, beliefs, and traditions; she investigates with a shrewd mindset how culture can expose to the willing viewer the failings of capitalism, and the many contradictions of contemporary societies. The work has a looseness and flexibility towards the truth through the incorporation of myth making and spiritualism. Her work materialises as spellbinding colourful still and moving images, often collage, as much as performative work. It is an active daily practice that doesn't rely on the American West to be relevant, it takes place through the study of the domestic and the mundane to deliver powerful reflections—a simple observation, for example, of how perfume names represent unbalanced gender constructions, with names such as Boss and CEO dedicated to male fragrances, and Lovable and Flawless for female perfumes...Read the full article in the printed issue. Get OVER Journal 3
